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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Purchase decision"
~subject:"Werbewirkung"
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Search: subject:"Consumer behaviour"
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Purchase decision
Werbewirkung
Consumer behaviour
630
Konsumentenverhalten
630
Brand management
271
Markenführung
271
Brand image
228
Markenimage
228
Brand
186
Markenartikel
184
Beziehungsmarketing
84
Relationship marketing
84
Emotion
53
Luxury goods
49
Luxusgüter
49
Social Web
45
Social web
45
Advertising effects
43
Personality psychology
42
Persönlichkeitspsychologie
42
USA
37
United States
37
Internet marketing
29
Online-Marketing
29
Brand loyalty
27
China
27
Marketing management
27
Marketingmanagement
27
Corporate Social Responsibility
22
Corporate social responsibility
22
Markentreue
22
Cognition
21
Kognition
21
Customer satisfaction
20
Großbritannien
20
Kundenzufriedenheit
20
Product counterfeiting
20
Produktpiraterie
20
United Kingdom
20
Brand extension
19
Markentransfer
19
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1
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Article
59
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Article in journal
60
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60
Collection of articles of several authors
1
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1
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English
60
Author
All
Baxter, Stacey M.
2
Hassan, Louise M.
2
Kulczynski, Alicia
2
Niculescu, Mihai
2
Spears, Nancy
2
Velasco, Carlos
2
Ajitha, Soundararaj
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, David L.
1
Alexander, Nicholas
1
Alvarado, Jorge
1
Ambroise, Laure
1
Amos, Clinton
1
Anderson, Ronald C.
1
Avramova, Yana R.
1
Baaren, Rick B. van
1
Baghi, Ilaria
1
Bakir, Aysen
1
Bal, Anjali
1
Bickart, Barbara
1
Borges, Adilson
1
Burkhalter, Janée N.
1
Burton, Jennifer L.
1
Böhm, Gisela
1
Calvert, Gemma
1
Chang, Hyo Jung
1
Chattaraman, Veena
1
Chen, Huan
1
Chen, Yi-Fen
1
Curasi, Carolyn Folkman
1
Currás-Pérez, Rafael
1
Dagher, Grace K.
1
Dardis, Frank E.
1
Daryanto, Ahmad
1
De Kervenoael, Ronan
1
Demmer, Vera
1
Dens, Nathalie
1
Deshpande, Gopikrishna
1
Dones, Virgin
1
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Published in...
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Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
132
Journal of retailing and consumer services
94
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
67
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
34
The journal of product & brand management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
Health marketing quarterly
27
International journal of hospitality management
27
Journal of international consumer marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
SpringerLink / Bücher
22
Young consumers : insight and ideas for responsible marketers
22
Journal of marketing
21
Cogent business & management
20
European journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of global marketing
18
Journal of the Academy of Marketing Science
18
International journal of consumer studies
17
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ECONIS (ZBW)
60
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
3
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
4
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
5
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
6
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
7
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
8
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
9
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
10
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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