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~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"McDonald, Chase"
~person:"Seo, Yuri"
~subject:"Social Web"
~subject:"Sportmarketing"
~subject:"Theorie"
~subject:"United States"
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Journal of consumer behaviour : an international research review
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Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
2
Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
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