Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Year of publication: |
2012
|
---|---|
Authors: | Buchanan-Oliver, Margo ; Seo, Yuri |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 6, p. 423-431
|
Subject: | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method | USA | United States |
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