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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Brand management"
~subject:"Clothing industry"
~subject:"Mode"
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Brand management
Clothing industry
Mode
Fashion
63
Consumer behaviour
39
Konsumentenverhalten
39
Bekleidungsindustrie
37
Textile distribution
20
Textilhandel
20
Markenführung
19
Luxury goods
17
Luxusgüter
17
Social Web
10
Social web
10
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9
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9
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9
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9
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7
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fashion marketing
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fashion industry
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63
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Jain, Sheetal
2
Ko, Eunju
2
Mishra, Sita
2
Raedts, Mariet
2
Roozen, Irene T. M.
2
Song, Sanga
2
Woodside, Arch G.
2
Aagerup, Ulf
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of consumer marketing
Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
219
Journal of retailing and consumer services
80
Journal of business research : JBR
68
International journal of consumer studies
35
International journal of production economics
30
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
SpringerLink / Bücher
18
Business history
17
Asia Pacific journal of marketing and logistics
16
International journal of retail and distribution management
15
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of production research
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Transportation research / E : an international journal
13
Springer eBook Collection
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of international consumer marketing
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Business history review
7
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ECONIS (ZBW)
63
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1
Promoting access-based consumption practices through
fashion
renting : evidence from Italy
Savelli, Elisabetta
;
Francioni, Barbara
;
Curina, Ilaria
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10014471208
Saved in:
2
Exploring the influence of social media on sustainable
fashion
consumption : a systematic literature review and future research agenda
Vladimirova, Katia
;
Henninger, C. E.
;
Alosaimi, S. I.
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
Saved in:
3
The adoption of digital
fashion
as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
4
Fashion
and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
5
"Fashioning" the metaverse : a qualitative study on consumers' value and perceptions of digital
fashion
in virtual worlds
Venturini, Alice
;
Columbano, Martina
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10014529897
Saved in:
6
Why
fashion
brands enter the metaverse : exploring the motivations of fast
fashion
and luxury
fashion
brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
7
Make it part of the story : the role of product placement prominence and integration in
fashion
and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
8
The evolution of journalists' style in the cinema in Spain : from the Historias de la radio to Spotlight
García, Alfonso de la Quintana
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10014373501
Saved in:
9
The
fashion
development process for traditional costumes in the contemporary global
fashion
market
Audita, Handini
;
Figueiredo, Bernardo
;
Gurrieri, Lauren
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10013555424
Saved in:
10
Digital
fashion
: a systematic literature review. a perspective on marketing and communication
Noris, Alice
;
Nobile, Tekila Harley
;
Kalbaska, Nadzeya
; …
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012416244
Saved in:
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