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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Kundenbindung"
~subject:"Lebensmittelhandel"
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Search: subject_exact:"Markenloyalität"
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Internet marketing
Kundenbindung
Lebensmittelhandel
Brand loyalty
31
Markentreue
31
Beziehungsmarketing
30
Consumer behaviour
30
Konsumentenverhalten
30
Relationship marketing
30
Brand management
28
Markenführung
28
Brand
24
Markenartikel
24
Brand image
21
Markenimage
21
Customer satisfaction
10
Kundenzufriedenheit
10
Social Web
9
Social web
9
Einzelhandel
6
Online-Marketing
6
Retail trade
6
Confidence
5
Vertrauen
5
Customer integration
3
Customer retention
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
brand loyalty
3
Advertising effects
2
Age group
2
Altersgruppe
2
Brand trust
2
Consumer-brand relationship
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Environmental consciousness
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Fashion
2
Food trade
2
Großbritannien
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Ahn, Jiseon
1
Ciappei, Cristiano
1
Coelho, Pedro Simões
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Han, Heesup
1
Hartnett, Nicole
1
Hong, EunPyo
1
Hyun, Hyowon
1
Kaushik, Arun Kumar
1
Kennedy, Rachel
1
Kumar, Jitender
1
Kumar, Vikas
1
Nayak, Jogendra Kumar
1
Page, Bill
1
Park, Jungkun
1
Pellegrini, Massimiliano M.
1
Phua, Peilin
1
Rialti, Riccardo
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Sen, Sandipan
1
Shanahan, Tyler
1
Sindhwani, Rahul
1
Sohaib, Muhammad
1
Taylor, Erik C.
1
Tran, Trang
1
Tran, Trang P.
1
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Journal of consumer marketing
Journal of global marketing
Journal of retailing and consumer services
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
The journal of brand management : an international journal
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Cogent business & management
3
Exploring the rise of fandom in contemporary consumer culture
3
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Asia Pacific journal of marketing and logistics
2
Computer-mediated marketing strategies : social media and online brand communities
2
Global business review
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
SpringerLink / Bücher
2
The IUP journal of brand management : IJBRM
2
Administrative Sciences : open access journal
1
Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Business Analytics
1
Critical explorations
1
Emerging Markets Journal : EMAJ
1
Future Business Journal
1
Global business & economics review
1
Hamburger Schriften zur Marketingforschung
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
4
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
5
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
6
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
7
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
8
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
9
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
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