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~isPartOf:"Journal of consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Clothing industry"
~subject:"Mode"
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Brand management
Clothing industry
Mode
Fashion
19
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
10
Brand
9
Markenartikel
9
Bekleidungsindustrie
7
Brand image
5
Luxury goods
5
Luxusgüter
5
Markenimage
5
Social Web
5
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5
Clothing
4
Internet marketing
4
Online-Marketing
4
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3
Textile distribution
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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19
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Published in...
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Journal of consumer marketing
The journal of brand management : an international journal
Journal of fashion marketing and management
219
Journal of retailing and consumer services
80
Journal of business research : JBR
68
Journal of global fashion marketing : JGfM
57
International journal of consumer studies
35
International journal of production economics
30
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
SpringerLink / Bücher
18
Business history
17
Asia Pacific journal of marketing and logistics
16
International journal of retail and distribution management
15
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of production research
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of product & brand management
13
Transportation research / E : an international journal
13
Springer eBook Collection
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Journal of Fashion Marketing and Management: An International Journal
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of international consumer marketing
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
19
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19
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1
Promoting access-based consumption practices through
fashion
renting : evidence from Italy
Savelli, Elisabetta
;
Francioni, Barbara
;
Curina, Ilaria
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10014471208
Saved in:
2
Role of justification of unethical behaviour in sustainable
fashion
consumption among Indian consumers : a parallel mediation approach
Kaur, Jaspreet
;
Gupta, Sangeeta
;
Singh, Lata Bajpai
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 842-853
Persistent link: https://www.econbiz.de/10014471132
Saved in:
3
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
4
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
5
Antecedents of sustainable
fashion
apparel purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
6
Representation of women of color on the covers of the top three
fashion
magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
7
Exploring the psychological characteristics of style and
fashion
clothing orientations
Nielsen, Kristian Steensen
;
Joanes, Tina
;
Webb, David A.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 897-910
Persistent link: https://www.econbiz.de/10014471143
Saved in:
8
S/he styles : narcissistic
fashion
apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
9
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
10
Visual communication of luxury
fashion
brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
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