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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Designation of origin
Markenimage
Konsumentenverhalten
1,357
Brand management
542
Markenführung
542
Einzelhandel
290
Retail trade
290
Brand
285
Markenartikel
281
Relationship marketing
260
Beziehungsmarketing
259
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151
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150
Online retailing
122
Online-Handel
121
Preismanagement
119
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119
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117
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117
Internet marketing
116
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116
Theorie
113
Theory
113
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110
Social web
110
Emotion
108
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106
Personality psychology
105
Persönlichkeitspsychologie
105
Customer satisfaction
92
Kundenzufriedenheit
92
Marketing management
87
Marketingmanagement
86
Luxury goods
82
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82
Viral marketing
80
Virales Marketing
80
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12
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1,445
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1,445
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Grewal, Dhruv
14
Guzman, Francisco
11
Griskevicius, Vladas
8
Krishna, Aradhna
8
Wyer, Robert S.
8
Breugelmans, Els
7
Khare, Arpita
7
Nordfält, Jens
7
Patrick, Vanessa M.
7
Verhoef, Peter C.
7
Bagozzi, Richard P.
6
Barone, Michael J.
6
Campo, Katia
6
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Monroe, Kent B.
6
Park, C. Whan
6
Roggeveen, Anne L.
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Blut, Markus
5
Dhar, Ravi
5
Fetscherin, Marc
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Haws, Kelly L.
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Morwitz, Vicki G.
5
Phau, Ian
5
Ruyter, Ko de
5
Saad, Gad
5
Schwarz, Norbert
5
Veloutsou, Cleopatra
5
Walker Reczek, Rebecca
5
Winterich, Karen Page
5
Ariely, Dan
4
Bearden, William O.
4
Biswas, Abhijit
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of retailing
The journal of product & brand management
Journal of business research : JBR
2,099
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
742
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
The journal of brand management : an international journal
483
Asia Pacific journal of marketing and logistics
410
Journal of travel and tourism marketing
391
European journal of marketing : EJM
383
Tourism management : research, policies, practice
383
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
321
Journal of marketing communications
318
Cogent business & management
309
Marketing intelligence & planning
307
Journal of marketing
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
278
International journal of contemporary hospitality management
275
Journal of business ethics : JOBE
269
The journal of services marketing
269
Journal of hospitality marketing & management
268
Technological forecasting & social change : an international journal
265
Young consumers : insight and ideas for responsible marketers
259
Food policy : economics planning and politics of food and agriculture
255
Journal of economic psychology : research in economic psychology and behavioral economics
254
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ECONIS (ZBW)
1,445
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1
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
9
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
10
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
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