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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Designation of origin
Markenimage
Konsumentenverhalten
1,313
Brand management
522
Markenführung
522
Beziehungsmarketing
381
Relationship marketing
381
Brand
265
Markenartikel
262
Service quality
235
Dienstleistungsqualität
234
Customer satisfaction
231
Kundenzufriedenheit
231
USA
177
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176
Emotion
139
Social Web
137
Social web
137
Personality psychology
108
Persönlichkeitspsychologie
108
Advertising effects
102
Werbewirkung
102
Internet marketing
99
Online-Marketing
99
Experiment
94
Viral marketing
91
Virales Marketing
91
Dienstleistungssektor
89
Service industry
89
Theorie
85
Theory
85
Luxury goods
79
Luxusgüter
79
Customer service
78
China
77
Kundenservice
77
Online retailing
70
Online-Handel
70
Cultural identity
69
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1,388
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12
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1,400
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English
1,400
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Guzman, Francisco
11
Sharma, Piyush
11
Griskevicius, Vladas
8
Mattila, Anna S.
8
Wyer, Robert S.
8
Khare, Arpita
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Hollebeek, Linda D.
6
Klaus, Philipp
6
Krishna, Aradhna
6
Park, C. Whan
6
Phau, Ian
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fetscherin, Marc
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Saad, Gad
5
Schwarz, Norbert
5
Veloutsou, Cleopatra
5
Winterich, Karen Page
5
Ahmed, Zafar U.
4
Ariely, Dan
4
Bagozzi, Richard P.
4
Balasubramanian, Siva Kumar
4
Barone, Michael J.
4
Cole, Catherine A.
4
Daunt, Kate L.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Gil Saura, Irene
4
Harris, Lloyd C.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
The journal of services marketing
Journal of business research : JBR
2,099
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
742
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
The journal of brand management : an international journal
483
Asia Pacific journal of marketing and logistics
410
Journal of travel and tourism marketing
391
European journal of marketing : EJM
383
Tourism management : research, policies, practice
383
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
321
Journal of marketing communications
318
Journal of retailing
314
Cogent business & management
309
Marketing intelligence & planning
307
Journal of marketing
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
278
International journal of contemporary hospitality management
275
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
268
Technological forecasting & social change : an international journal
265
Young consumers : insight and ideas for responsible marketers
259
Food policy : economics planning and politics of food and agriculture
255
Journal of economic psychology : research in economic psychology and behavioral economics
254
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ECONIS (ZBW)
1,400
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
9
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
10
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
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