//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
Designation of origin
Markenimage
Konsumentenverhalten
1,309
Brand management
521
Markenführung
521
Brand
279
Markenartikel
274
Jugendliche
189
Youth
189
Beziehungsmarketing
165
Relationship marketing
165
USA
155
United States
154
Children
147
Kinder
146
Social Web
146
Social web
146
Advertising effects
137
Werbewirkung
137
Internet marketing
127
Online-Marketing
127
Personality psychology
114
Persönlichkeitspsychologie
114
Emotion
103
Advertising
96
China
95
Werbung
92
Experiment
90
Luxury goods
80
Luxusgüter
80
Theorie
80
Theory
80
Decision
76
Entscheidung
76
Target group
74
Zielgruppe
74
Herkunftsbezeichnung
69
Viral marketing
69
more ...
less ...
Online availability
All
Undetermined
693
Free
31
Type of publication
All
Article
1,378
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
1,390
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
3
Language
All
English
1,390
Author
All
Chan, Kara
15
Guzman, Francisco
11
Griskevicius, Vladas
8
Wyer, Robert S.
8
Khare, Arpita
7
Phau, Ian
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fetscherin, Marc
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Meng, Juan
5
Saad, Gad
5
Schwarz, Norbert
5
Veloutsou, Cleopatra
5
Winterich, Karen Page
5
Xue, Fei
5
Ariely, Dan
4
Bagozzi, Richard P.
4
Barone, Michael J.
4
Brennan, Linda
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Laaksonen, Pirjo
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Ng, Yu Leung
4
Noseworthy, Theodore J.
4
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
2,099
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
742
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
The journal of brand management : an international journal
483
Asia Pacific journal of marketing and logistics
410
Journal of travel and tourism marketing
391
European journal of marketing : EJM
383
Tourism management : research, policies, practice
383
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
321
Journal of marketing communications
318
Journal of retailing
314
Cogent business & management
309
Marketing intelligence & planning
307
Journal of marketing
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
278
International journal of contemporary hospitality management
275
Journal of business ethics : JOBE
269
The journal of services marketing
269
Journal of hospitality marketing & management
268
Technological forecasting & social change : an international journal
265
Food policy : economics planning and politics of food and agriculture
255
Journal of economic psychology : research in economic psychology and behavioral economics
254
more ...
less ...
Source
All
ECONIS (ZBW)
1,390
Showing
1
-
10
of
1,390
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
5
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
6
Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa
;
Oliveira, Rodrigo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
Saved in:
7
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
8
Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting
;
Zhao, Yimeng
;
Yu, Jia
;
Yu, Mingzhou
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
Saved in:
9
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
10
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->