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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~person:"Bagozzi, Richard P."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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4
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2
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2
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1
Beziehungsmarketing
1
Brand
1
Brand management
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China
1
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Bagozzi, Richard P.
Guzman, Francisco
11
Griskevicius, Vladas
8
Wyer, Robert S.
8
Khare, Arpita
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fetscherin, Marc
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
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Malone, Chris
5
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Saad, Gad
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Schwarz, Norbert
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Veloutsou, Cleopatra
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4
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4
Meng, Juan
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
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4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
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Review of marketing research
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The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
2
Emerging materialism in China : qualitative and quantitative insights
Xie, Chunyan
;
Bagozzi, Richard P.
;
Yang, Zhi
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 127-151
Persistent link: https://www.econbiz.de/10009761435
Saved in:
3
Alternative approaches for thinking about and modeling consumer decisions in relationships
Bagozzi, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 315-319
Persistent link: https://www.econbiz.de/10009580761
Saved in:
4
Bringing relationships into consumer decision-making
Simpson, Jeffry A.
;
Griskevicius, Vladas
;
Rothman, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 329-331
Persistent link: https://www.econbiz.de/10009580758
Saved in:
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