//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
Consumer behaviour
1,024
Konsumentenverhalten
1,023
Brand management
363
Markenführung
363
Markenimage
327
Brand
221
Markenartikel
219
Beziehungsmarketing
161
Relationship marketing
161
Social Web
90
Social web
90
Emotion
82
Internet marketing
79
Online-Marketing
79
Advertising effects
74
Werbewirkung
74
Personality psychology
73
Persönlichkeitspsychologie
73
Experiment
69
USA
60
United States
59
Preismanagement
58
Pricing strategy
58
Decision
57
Entscheidung
57
Marketing management
57
Theorie
57
Theory
57
Viral marketing
57
Virales Marketing
57
Marketingmanagement
56
Luxury goods
46
Luxusgüter
46
Advertising
43
Werbung
41
Cognition
37
Kognition
37
Online retailing
37
Online-Handel
37
more ...
less ...
Online availability
All
Undetermined
207
Free
12
Type of publication
All
Article
340
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
342
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
342
Author
All
Guzman, Francisco
7
Eisingerich, Andreas B
5
MacInnis, Deborah J.
4
Park, C. Whan
4
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Puzakova, Marina
3
Rindell, Anne
3
Wallace, Elaine
3
Winterich, Karen Page
3
Ailawadi, Kusum L.
2
Alvarez, Claudio
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bagozzi, Richard P.
2
Bashir, Irfan
2
Batra, Rajeev
2
Broyles, S. Allen
2
Choi, Woo Jin
2
Chun, HaeEun Helen
2
Connors, Scott
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Folkes, Valerie S.
2
Fournier, Susan
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hagtvedt, Henrik
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Houston, Mark B.
2
Jevons, Colin
2
John, Deborah Roedder
2
Kang, Jiyun
2
Khamitov, Mansur
2
Khan, Huda
2
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of global marketing
60
Journal of strategic marketing
59
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of the Academy of Marketing Science
50
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
more ...
less ...
Source
All
ECONIS (ZBW)
342
Showing
1
-
10
of
342
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->