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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Loken, Barbara"
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Loken, Barbara
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of strategic marketing
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Brands and brand management : contemporary research perspectives
3
Brand management ; Vol. 3
1
Business ethics, the environment & responsibility
1
MSI reports : working paper series
1
Marketing and consumer psychology series
1
Rutgers business review
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ECONIS (ZBW)
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The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
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2
Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Amaral, Nelson B.
;
Loken, Barbara
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 483-495
Persistent link: https://www.econbiz.de/10011597867
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