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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Bibliometrics"
~subject:"Branding"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of business research : JBR
51
The journal of brand management : an international journal
31
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23
European journal of marketing : EJM
14
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11
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11
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10
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9
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8
International review on public and non-profit marketing
8
Journal of fashion marketing and management
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing letters : a journal of research in marketing
7
Journal of retailing and consumer services
6
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
6
Marketing intelligence & planning
6
AMS review : official publication of the Academy of Marketing Science
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Journal of marketing for higher education
4
Journal of retailing
4
Journal of service management
4
Journal of the Academy of Marketing Science
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
The IUP journal of brand management : IJBRM
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The journal of business & industrial marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of contemporary hospitality management
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3
International marketing review
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ECONIS (ZBW)
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1
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
3
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
4
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
5
Re-modeling the brand funnel model to address changes in consumer behavior : state of the literature and future research needs
Burmann, Christoph
;
Dierks, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011432337
Saved in:
6
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
7
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
8
Is being emotionally inexpressive cool?
Warren, Caleb
;
Pezzuti, Todd
;
Koley, Shruti
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
Saved in:
9
Vertikale und horizontale Führung von Marken
Burmann, Christoph
;
Maloney, Philip
-
2004
Persistent link: https://www.econbiz.de/10002195845
Saved in:
10
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
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