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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Branding"
~subject:"Internet marketing"
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Branding
Internet marketing
Brand image
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Brand management
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30
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Burmann, Christoph
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of business research : JBR
123
The journal of product & brand management
60
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
51
The journal of brand management : an international journal
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
European journal of marketing : EJM
22
Journal of advertising research
21
Marketing intelligence & planning
21
Journal of promotion management : JPM
19
Tourism management : research, policies, practice
19
Cogent business & management
18
Business horizons
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of fashion marketing and management
16
European journal of marketing
15
Journal of internet commerce
15
Journal of marketing management : MM
15
International journal of advertising : the quarterly review of marketing communications
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of strategic marketing
13
International journal of hospitality management
12
Journal of marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
11
Tourism management perspectives : TMP
11
Asia Pacific journal of marketing and logistics
10
International journal of technology marketing : IJTMkt
10
Journal of marketing for higher education
10
Qualitative market research : an international journal
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
17
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1
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
3
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
4
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
5
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
Saved in:
6
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
7
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
8
Is being emotionally inexpressive cool?
Warren, Caleb
;
Pezzuti, Todd
;
Koley, Shruti
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
Saved in:
9
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
Saved in:
10
Konzeptionelle Grundlagen des internetbasierten Markenmanagements
Burmann, Christoph
;
Blinda, Lars
;
Nitschke, Axel
-
2003
Persistent link: https://www.econbiz.de/10002195729
Saved in:
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