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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"fra"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Konsumentenverhalten
632
Brand management
110
Markenführung
110
Brand image
107
Markenimage
107
Experiment
99
Theorie
97
Theory
97
Advertising effects
89
Werbewirkung
89
Emotion
79
USA
78
United States
78
Personality psychology
76
Persönlichkeitspsychologie
76
Decision
74
Entscheidung
73
Beziehungsmarketing
70
Relationship marketing
70
Brand
69
Markenartikel
69
Cognition
59
Kognition
59
Advertising
53
Werbung
51
Market research
47
Marktforschung
47
Marketing management
46
Marketingmanagement
46
Perception
41
Präferenztheorie
41
Theory of preferences
41
Wahrnehmung
41
Viral marketing
38
Virales Marketing
38
Customer satisfaction
37
Kundenzufriedenheit
37
Internet marketing
35
Online-Marketing
35
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Online availability
All
Undetermined
238
Free
16
Type of publication
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Article
627
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
632
Conference paper
8
Collection of articles of several authors
6
Sammelwerk
6
Conference proceedings
1
Konferenzschrift
1
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Bulgarian
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Schmitt, Bernd
9
Wyer, Robert S.
9
Griskevicius, Vladas
8
Barone, Michael J.
7
Fitzsimons, Gavan J.
7
Krishna, Aradhna
7
Yoon, Carolyn
7
Eisingerich, Andreas B
6
Haws, Kelly L.
6
Park, C. Whan
6
Schwarz, Norbert
6
Walker Reczek, Rebecca
6
Winterich, Karen Page
6
Ariely, Dan
5
Cole, Catherine A.
5
Gilovich, Thomas
5
Kramer, Thomas
5
Kumar, Amit
5
Saad, Gad
5
Sen, Sankar
5
Shen, Hao
5
Alba, Joseph W.
4
Bagozzi, Richard P.
4
Dhar, Ravi
4
Drolet, Aimee
4
Fiske, Susan T.
4
Ghosh Chowdhury, Tilottama
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
Kim, Jungkeun
4
Lee, Michelle P.
4
Malone, Chris
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Raghubir, Priya
4
Rothman, Alexander J.
4
Shavitt, Sharon
4
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Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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Source
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ECONIS (ZBW)
632
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632
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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