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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Language"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing letters : a journal of research in marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Discussion paper series / IZA
7
European journal of international management : EJIM
6
Journal of world business : JWB
5
The Palgrave handbook of the economics and language
5
Bridging linguistics and economics
4
CESifo working papers
4
IZA Discussion Paper
4
IZA world of labor : evidence-based policy making
4
International business review : the official journal of the European International Business Academy
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International journal of cross cultural management : CCM
4
Journal of business research : JBR
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Corporate communications : an international journal
3
Discussion papers / CEPR
3
Journal of management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Serie documentos de trabajo
3
The journal of brand management : an international journal
3
The rise of management-speak
3
Advances in linguistics and communication studies (ALCS) book series
2
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
2
Critical perspectives on international business
2
Discussion paper / Centre for Economic Policy Research
2
ECARES working paper
2
Forschungsgruppe Konsum und Verhalten
2
Games and economic behavior
2
Group decision and negotiation
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Intercultural business communication and simulation and gaming methodology
2
International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of hospitality management
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Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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1
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
3
Speaking the same language : the power of words in crowdfunding success and failure
Peng, Ling
;
Cui, Geng
;
Bao, Ziru
;
Liu, Shuman
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10013273053
Saved in:
4
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
5
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
6
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
7
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
8
Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
Saved in:
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