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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product & brand management"
~person:"Aquino, Karl"
~person:"Azar, Salim L."
~type_genre:"Article in journal"
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Aquino, Karl
Azar, Salim L.
Guzman, Francisco
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product & brand management
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
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Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
2
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
3
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
4
Evidence for two facets of pride in consumption : findings from luxury brands
McFerran, Brent
;
Aquino, Karl
;
Tracy, Jessica L.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 455-471
Persistent link: https://www.econbiz.de/10010410187
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