//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product & brand management"
~person:"Aquino, Karl"
~person:"John, Deborah Roedder"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Consumer behaviour
4
Konsumentenverhalten
4
Branding
2
Cognition
2
Kognition
2
Social cognition
2
Advertising effects
1
Brand extension
1
Brand image
1
Brands
1
Customer-employee interaction
1
Dehumanization
1
Emotion
1
Forschung
1
Gesellschaft
1
Implicit self-theories
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Markentransfer
1
Mindsets
1
Perception
1
Person perception
1
Price conscious mentality
1
Pride
1
Psychology of advertising
1
Research
1
Society
1
Status
1
Target group
1
Wahrnehmung
1
Werbepsychologie
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Aquino, Karl
John, Deborah Roedder
Guzman, Francisco
11
Eisingerich, Andreas B
6
Fiske, Susan T.
6
Kervyn, Nicolas
6
Malone, Chris
6
Park, C. Whan
6
Alvarez, Claudio
4
Fetscherin, Marc
4
Fournier, Susan
4
Park, Jason Whan
4
Schmitt, Bernd
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Christodoulides, George
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Leingpibul, Thaweephan
3
Liu, Xin
3
MacInnis, Deborah J.
3
Merrilees, Bill
3
Odoom, Raphael
3
Park, Ji Kyung
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alba, Joseph W.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product & brand management
AMS review : official publication of the Academy of Marketing Science
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
2
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
3
Mindsets matter : implications for branding research and practice
John, Deborah Roedder
;
Park, Ji Kyung
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 153-160
Persistent link: https://www.econbiz.de/10011479186
Saved in:
4
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Saved in:
5
Evidence for two facets of pride in consumption : findings from luxury brands
McFerran, Brent
;
Aquino, Karl
;
Tracy, Jessica L.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 455-471
Persistent link: https://www.econbiz.de/10010410187
Saved in:
6
Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->