Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Year of publication: |
January 2018
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Authors: | Park, Ji Kyung ; John, Deborah Roedder |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 1, p. 56-76
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Subject: | Implicit self-theories | Person perception | Brands | Markenführung | Brand management | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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