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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product & brand management"
~person:"Leingpibul, Thaweephan"
~type_genre:"Article in journal"
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Leingpibul, Thaweephan
Guzman, Francisco
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product & brand management
Journal of marketing theory and practice
1
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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
2
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
3
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
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