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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Fournier, Susan"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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4
Markenimage
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Brand
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Fournier, Susan
Griskevicius, Vladas
8
Wyer, Robert S.
8
Eisingerich, Andreas B
6
Fiske, Susan T.
6
Fitzsimons, Gavan J.
6
Kervyn, Nicolas
6
Krishna, Aradhna
6
Malone, Chris
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Gilovich, Thomas
5
Kumar, Amit
5
Noseworthy, Theodore J.
5
Saad, Gad
5
Schwarz, Norbert
5
Alvarez, Claudio
4
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
John, Deborah Roedder
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Shen, Hao
4
Simonson, Itamar
4
Simpson, Jeffry A.
4
Steinhart, Yael
4
Walker Reczek, Rebecca
4
Winterich, Karen Page
4
Yoon, Carolyn
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Harvard business review : HBR
2
Business horizons
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
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Quarterly journal of finance & accounting : QJFA
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ECONIS (ZBW)
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
2
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
3
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
4
Brands as relationship partners : warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10009576949
Saved in:
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