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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Simonson, Itamar"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
4
Journal of marketing
1
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The positive effect of assortment size on purchase likelihood : the moderating influence of decision order
Gao, Leilei
;
Simonson, Itamar
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 542-549
Persistent link: https://www.econbiz.de/10011597878
Saved in:
2
Comparison selection : an approach to the study of consumer judgment and choice
Simonson, Itamar
;
Bettman, James R.
;
Kramer, Thomas
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009719538
Saved in:
3
Regarding inherent preferences
Simonson, Itamar
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
3
,
pp. 191-196
Persistent link: https://www.econbiz.de/10003770723
Saved in:
4
Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
Saved in:
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