The positive effect of assortment size on purchase likelihood : the moderating influence of decision order
Year of publication: |
October 2016
|
---|---|
Authors: | Gao, Leilei ; Simonson, Itamar |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 542-549
|
Subject: | Decision order | Choice set size | Purchase likelihood | Choice deferral | Choice overload | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Entscheidung | Decision | USA | United States | Theorie | Theory |
-
Does more attractive choice always decrease choice deferral? : the moderating effect of ideal point
Larasati, Anisa, (2016)
-
Mittal, Banwari, (2016)
-
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E., (2014)
- More ...
-
Gao, Leilei, (2014)
-
The Identified Donor Effect : Disclosure of the Donor’s Name Shapes the Recipient’s Behavior
Chen, Yunqing, (2021)
-
The "shaken self" : product choices as a means of restoring self-view confidence
Gao, Leilei, (2009)
- More ...