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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of econometrics"
~isPartOf:"Journal of international consumer marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~language:"spa"
~person:"McGill, Ann L."
~subject:"Konsumentenverhalten"
~subject:"Nonparametric statistics"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Nonparametric statistics
Consumer behaviour
6
Canada
2
Kanada
2
Product quality
2
Produktqualität
2
USA
2
United States
2
Advertising effects
1
Automat
1
Bewertung
1
Brand
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Brand extension
1
Brand image
1
Brand management
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Criticism
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Customer satisfaction
1
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1
Großbritannien
1
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Kundenzufriedenheit
1
Luxury goods
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Luxusgüter
1
Macht
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Markenartikel
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Markenführung
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Markenimage
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Markentransfer
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Perception
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Power
1
Preismanagement
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Pricing strategy
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Risikopräferenz
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Risk attitude
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Viral marketing
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Virales Marketing
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Bibliografie
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McGill, Ann L.
Linton, Oliver
26
Chen, Xiaohong
17
Li, Qi
13
Lewbel, Arthur
12
Robinson, Peter M.
12
Simar, Léopold
12
Gao, Jiti
11
Janiszewski, Chris A.
11
Phillips, Peter C. B.
11
Florens, Jean-Pierre
10
Su, Liangjun
10
Chen, Songnian
9
Hoderlein, Stefan
9
Cai, Zongwu
8
Fan, Yanqin
8
Horowitz, Joel
8
Krishna, Aradhna
8
Laran, Juliano
8
Li, Degui
8
White, Halbert
8
Wyer, Robert S.
8
Xiao, Zhijie
8
Bagchi, Rajesh
7
Hsiao, Cheng
7
Hu, Yingyao
7
Khare, Arpita
7
Rucker, Derek D.
7
Shiv, Baba
7
Sun, Yiguo
7
Argo, Jennifer J.
6
Bearden, William O.
6
Belk, Russell W.
6
Berger, Jonah
6
Lee, Sokbae
6
Lichtenstein, Donald R.
6
Mammen, Enno
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of econometrics
Journal of international consumer marketing
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
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ECONIS (ZBW)
6
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1
Minions for the rich? : financial status changes how consumers see products with anthropomorphic features
Kim, Hye-Young
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 429-450
Persistent link: https://www.econbiz.de/10011900581
Saved in:
2
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
3
We'll be honest, this won't be the best article you’ll ever read : the use of dispreferred markers in word-of-mouth communication
Hamilton, Ryan
;
Vohs, Kathleen D.
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10010380992
Saved in:
4
Gaming with Mr. Slot or gaming the slot machine? : power, anthropomorphism, and risk perception
Kim, Sara
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10009160940
Saved in:
5
The locus of choice : personal causality and satisfaction with hedonic and utilitarian decisions
Botti, Simona
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1065-1078
Persistent link: https://www.econbiz.de/10009006647
Saved in:
6
No pain, no gain? : how fluency and construal level affect consumer confidence
Tsai, Claire I.
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 807-821
Persistent link: https://www.econbiz.de/10008856969
Saved in:
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