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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Consumer preferences"
~subject:"Perception"
~subject:"United States"
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Affonso, Felipe M.
1
Aydınoğlu, Nilüfer Z.
1
Balachander, Subramanian
1
Chattopadhyay, Amitava
1
Chen, Haipeng
1
Chung, Hwan
1
Cian, Luca
1
Deng, Xiaoyan
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Dubois, David
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Fajardo, Tatiana M.
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Gorn, Gerald J.
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Krishna, Aradhna
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Liu, Yan
1
Malkewitz, Keven
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Moreau, C. Page
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Nelson, Noelle M.
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Orth, Ulrich R.
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Paharia, Neeru
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Park, Jaewoo
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Rahinel, Ryan
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Rucker, Derek D.
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Sood, Sanjay
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Swaminathan, Vanitha
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Togawa, Taku
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Townsend, Claudia
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Tsiros, Michael
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Weaver, Kimberlee
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing
Journal of retailing
Product experience
24
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
16
International journal of production research
15
Psychology & marketing
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
International journal of product development : IJPD
10
The journal of brand management : an international journal
9
Journal of business research : JBR
8
Journal of retailing and consumer services
6
The journal of product & brand management
6
Faculty & research / Insead : working paper series
5
Harvard business review : HBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
4
Product lifecycle management : emerging solutions and challenges for global networked enterprise ; [proceedings of the International Conference on Product Life Cycle Management (PLM' 05) held at the Lumière University in the city of Lyon, France during the 11 - 13th July 2005]
4
The Routledge handbook of sustainable product design
4
Working paper / National Bureau of Economic Research, Inc.
4
Beiträge zum Produkt-Marketing
3
Enterprise information systems
3
European journal of marketing : EJM
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Journal of marketing research
3
NBER working paper series
3
Personality, design and marketing : matching design to customer personal preferences
3
Research technology management : RTM
3
Software for people : fundamentals, trends and best practices
3
The journal of business : B
3
Computers in industry : an international journal
2
Creativity and innovation management
2
European journal of operational research : EJOR
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Harvard-Business-Manager : das Wissen der Besten
2
IEEE transactions on engineering management : EM
2
International journal of product lifecycle management : IJPLM
2
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ECONIS (ZBW)
14
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
4
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
5
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
6
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
7
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
8
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
9
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
10
Self-affirmation through the choice of highly aesthetic products
Townsend, Claudia
;
Sood, Sanjay
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 256-269
Persistent link: https://www.econbiz.de/10009777129
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