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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Gal, David"
~person:"Morales, Andrea C."
~person:"Shiv, Baba"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Gal, David
Morales, Andrea C.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
Psychology & marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of marketing
5
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of behavioral decision making
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of management information systems : JMIS
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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34
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1
Attention, attitudes, and action : when and why incidental fear increases consumer choice
Coleman, Nicole Verrochi
;
Williams, Patti
;
Morales, …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 283-312
Persistent link: https://www.econbiz.de/10011738770
Saved in:
2
It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Wu, Freeman
;
Samper, Adriana
;
Morales, Andrea C.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 651-672
Persistent link: https://www.econbiz.de/10011755406
Saved in:
3
The jilting effect : antecedents, mechanisms, and consequences for preference
Garvey, Aaron M.
;
Meloy, Margaret G.
;
Shiv, Baba
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 785-798
Persistent link: https://www.econbiz.de/10011762836
Saved in:
4
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
Saved in:
5
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
6
Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption
Brough, Aaron R.
;
Wilkie, James E. B.
;
Ma, Jingjing
; …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 567-582
Persistent link: https://www.econbiz.de/10011734552
Saved in:
7
Wealth and welfare : divergent moral reactions to ethical consumer choices
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 879-896
Persistent link: https://www.econbiz.de/10011489849
Saved in:
8
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
9
Cost conscious? : the neural and behavioral impact of price primacy on decision making
Karmarkar, Uma R.
;
Shiv, Baba
;
Knutson, Brian
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 467-481
Persistent link: https://www.econbiz.de/10011337511
Saved in:
10
From compensatory consumption to adaptive consumption : the role of self-acceptance in resolving self-deficits
Kim, Soo
;
Gal, David
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 526-542
Persistent link: https://www.econbiz.de/10010401115
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