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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~subject:"Consumer preferences"
~subject:"Packaging"
~subject:"Perception"
~subject:"Psychology of advertising"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
Product experience
24
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
10
Journal of retailing and consumer services
8
International journal of product development : IJPD
7
Multisensory packaging : designing new product experiences
6
Journal of business research : JBR
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Psychology & marketing
5
Beiträge zum Produkt-Marketing
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Journal of marketing
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
European journal of marketing
2
Forschungs-/Entwicklungs-/Innovations-Management
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of consumer behaviour : an international research review
2
Marketing intelligence & planning
2
Personality, design and marketing : matching design to customer personal preferences
2
Qualitative market research : an international journal
2
Sensory marketing : research on the sensuality of products
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarökonomische Diskussionsbeiträge
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Agribusiness : an internat. journal
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Athens journal of business & economics : AJBE
1
Bedrijfseconomische verhandeling
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Beiträge zur Sensorik im Marketing
1
Business and Economic Research : BER
1
CHE research paper
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Contemporary trends in innovative marketing strategies
1
DUV : Wirtschaftswissenschaft
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1
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
2
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
3
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
4
Competitive package size decisions
Yonezawa, Koichi
;
Richards, Timothy J.
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 445-469
Persistent link: https://www.econbiz.de/10011629493
Saved in:
5
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
6
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
Saved in:
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