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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Personality psychology
Relationship marketing
Consumer behaviour
1,067
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159
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159
Brand image
136
Markenimage
136
Brand management
127
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105
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95
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Pervan, Simon J.
4
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Shiv, Baba
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of strategic marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
508
Journal of business research : JBR
456
International journal of hospitality management
190
Psychology & marketing
120
The journal of services marketing
118
The journal of product & brand management
111
The journal of brand management : an international journal
99
Journal of travel and tourism marketing
85
Asia Pacific journal of marketing and logistics
84
Journal of the Academy of Marketing Science
80
Cogent business & management
76
Journal of hospitality marketing & management
75
International journal of contemporary hospitality management
74
Journal of retailing
72
European journal of marketing : EJM
66
The service industries journal
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Tourism management : research, policies, practice
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
57
Journal of marketing
56
Marketing intelligence & planning
56
The international review of retail, distribution and consumer research
54
International journal of consumer studies
53
Services marketing quarterly
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of service research : JSR
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International journal of retail & distribution management
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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SpringerLink / Bücher
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing management : MM
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of retail and distribution management
44
The journal of consumer marketing
43
Service business
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ECONIS (ZBW)
178
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
5
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
8
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
9
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
10
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
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