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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Konsumentenverhalten
1,239
USA
347
United States
347
Brand image
189
Markenimage
189
Personality psychology
163
Persönlichkeitspsychologie
163
Emotion
161
Advertising effects
153
Werbewirkung
153
Experiment
145
Brand management
135
Markenführung
135
Beziehungsmarketing
115
Relationship marketing
115
Brand
112
Markenartikel
112
Social Web
104
Social web
104
Customer satisfaction
96
Kundenzufriedenheit
96
Psychology of advertising
86
Werbepsychologie
86
Advertising
84
Cognition
84
Kognition
84
Werbung
84
Decision
80
Entscheidung
80
Viral marketing
80
Virales Marketing
80
Theorie
68
Theory
68
Internet marketing
60
Online-Marketing
60
Eating habit
57
Ernährungsverhalten
57
Motivation
52
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52
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1,230
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9
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1,239
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10
Sammelwerk
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Janiszewski, Chris A.
11
Wyer, Robert S.
11
Woodside, Arch G.
10
Grewal, Dhruv
9
Yi, Youjae
9
Krishna, Aradhna
8
Laran, Juliano
8
Bagchi, Rajesh
7
Belk, Russell W.
7
Jiang, Yuwei
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Folkes, Valerie S.
6
Kidwell, Blair
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Pieters, Rik
6
Sprott, David E.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Chan, Eugene Y.
5
Dahl, Darren W.
5
Fishbach, Ayelet
5
Fitzsimons, Gavan J.
5
Gal, David
5
Hoch, Stephen J.
5
Holbrook, Morris B.
5
Hollebeek, Linda D.
5
Kardes, Frank R.
5
Lehmann, Donald R.
5
Lim, Weng Marc
5
Mogilner, Cassie
5
Ruyter, Ko de
5
Samper, Adriana
5
Sela, Aner
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
1,239
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1231
Crossover effects in the theory of reasoned action : a moderating influence attempt
Oliver, Richard L.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 324-340
Persistent link: https://www.econbiz.de/10001019287
Saved in:
1232
The effects of communication on consumers : special issue
In:
Journal of consumer research : JCR ; an …
11
(
1985
)
4
,
pp. 849-967
Persistent link: https://www.econbiz.de/10001020232
Saved in:
1233
The effects of product class knowledge on information search behavior
Brucks, Merrie
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10001019302
Saved in:
1234
Effects of product trial on consumer expectations, demand, and prices
Goering, Patricia A.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10001019298
Saved in:
1235
Materialism, trait aspects of living in the material world
Belk, Russell W.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001019293
Saved in:
1236
Mood states and consumer behavior : a critical review
Gardner, Meryl P.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10001019291
Saved in:
1237
A normative model of behavior based upon an activity hierarchy
Coursey, Don L.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
1
,
pp. 64-73
Persistent link: https://www.econbiz.de/10001019299
Saved in:
1238
Primitive aspects of consumption in modern American society
Hirschman, Elizabeth Caldwell
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10001019296
Saved in:
1239
The ritual dimension of consumer behavior
Rook, Dennis W.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10001019294
Saved in:
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