Crossover effects in the theory of reasoned action : a moderating influence attempt
Year of publication: |
1985
|
---|---|
Authors: | Oliver, Richard L. |
Other Persons: | Bearden, William O. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1985, 3, p. 324-340
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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