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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of product & brand management"
~person:"Hoch, Stephen J."
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
6
USA
2
United States
2
1985
1
1986
1
Advertising
1
Economics of information
1
Experiment
1
Forecast
1
Informationsökonomik
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Perception
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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6
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Hoch, Stephen J.
Janiszewski, Chris A.
11
Guzman, Francisco
9
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Grewal, Dhruv
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Kidwell, Blair
5
Mogilner, Cassie
5
Pieters, Rik
5
Redden, Joseph P.
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
Chattopadhyay, Amitava
4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of product & brand management
European journal of marketing : EJM
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Source
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ECONIS (ZBW)
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1
Simplifying difficult calculations : consumer choice of two-part tariffs
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 549-556
Persistent link: https://www.econbiz.de/10010217474
Saved in:
2
The presence of variety reduces perceived quantity
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
Saved in:
3
Ambiguity, processing strategy, and advertising-evidence interactions
Ha, Young-won
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10001098563
Saved in:
4
Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
Saved in:
5
An anchoring and adjustment model of spousal predictions
Davis, Harry L.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10001018873
Saved in:
6
Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
Saved in:
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