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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~language:"eng"
~language:"spa"
~person:"Hoch, Stephen J."
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Consumer behaviour
Impact assessment
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Konsumentenverhalten
5
USA
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1985
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1986
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Advertising
1
Economics of information
1
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Informationsökonomik
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Hoch, Stephen J.
Janiszewski, Chris A.
12
Laran, Juliano
9
Krishna, Aradhna
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Bearden, William O.
7
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7
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7
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7
Shiv, Baba
7
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6
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6
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6
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6
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6
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6
Mukhopadhyay, Anirban
6
Pieters, Rik
6
Thompson, Craig J.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Zhang, Ying
6
Aaker, Jennifer
5
Belk, Russell W.
5
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5
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5
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5
Gal, David
5
Grewal, Dhruv
5
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5
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5
Huang, Szu-chi
5
John, Deborah Roedder
5
Kidwell, Blair
5
Labroo, Aparna A.
5
Lehmann, Donald R.
5
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5
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5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
European journal of marketing : EJM
1
The journal of product & brand management
1
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All
ECONIS (ZBW)
5
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1
The presence of variety reduces perceived quantity
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
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2
Ambiguity, processing strategy, and advertising-evidence interactions
Ha, Young-won
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10001098563
Saved in:
3
Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
Saved in:
4
An anchoring and adjustment model of spousal predictions
Davis, Harry L.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10001018873
Saved in:
5
Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
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