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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Hoch, Stephen J."
~subject:"Advertising"
~subject:"Consumer behaviour"
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Advertising
Consumer behaviour
Konsumentenverhalten
5
USA
2
United States
2
1985
1
1986
1
Economics of information
1
Experiment
1
Forecast
1
Informationsökonomik
1
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Psychology of advertising
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Hoch, Stephen J.
Janiszewski, Chris A.
11
Krishna, Aradhna
9
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
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7
Argo, Jennifer J.
6
Bearden, William O.
6
Belk, Russell W.
6
Berger, Jonah
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
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6
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6
Dahl, Darren W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Mogilner, Cassie
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5
Samper, Adriana
5
Sela, Aner
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Zhu, Rui Juliet
5
Aaker, Jennifer
4
Ahluwalia, Rohini
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Alba, Joseph W.
4
Arnould, Eric J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
European journal of marketing : EJM
1
Journal of Product & Brand Management
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The presence of variety reduces perceived quantity
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
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2
Ambiguity, processing strategy, and advertising-evidence interactions
Ha, Young-won
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10001098563
Saved in:
3
Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
Saved in:
4
An anchoring and adjustment model of spousal predictions
Davis, Harry L.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10001018873
Saved in:
5
Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
Saved in:
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