//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Television advertising"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Viral marketing
Advertising effects
31
Werbewirkung
31
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
11
Werbung
11
Brand image
8
Markenimage
8
Personality psychology
5
Persönlichkeitspsychologie
5
USA
5
United States
5
Brand
3
Brand management
3
Confidence
3
Cultural identity
3
Emotion
3
Kulturelle Identität
3
Language
3
Markenartikel
3
Markenführung
3
Perception
3
Social psychology
3
Sozialpsychologie
3
Sprache
3
Target group
3
Vertrauen
3
Wahrnehmung
3
Zielgruppe
3
Cognition
2
Fernsehwerbung
2
Knowledge
2
Kognition
2
Social Web
2
Social web
2
Virales Marketing
2
Wissen
2
evaluative conditioning
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Danziger, Shai
1
Galak, Jeff
1
Gershoff, Andrew D.
1
Jayasinghe, Laknath
1
Kronrod, Ann
1
Meyvis, Tom
1
Nelson, Leif D.
1
Packard, Grant
1
Ritson, Mark
1
Wooten, David B.
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
47
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of advertising : the review of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
9
Journal of business research : JBR
9
Journal of promotion management : innovations in planning and applied research
9
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : JPM
7
Journal of retailing and consumer services
7
Psychology & marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of consumer studies
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Advertising in new formats and media : current research and implications for marketers
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
Faculty & research / Insead : working paper series
3
Information systems research : ISR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
2
Everyday advertising context : an ethnography of advertising response in the family living room
Jayasinghe, Laknath
;
Ritson, Mark
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009777323
Saved in:
3
"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Kronrod, Ann
;
Danziger, Shai
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 726-739
Persistent link: https://www.econbiz.de/10010226721
Saved in:
4
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->