Everyday advertising context : an ethnography of advertising response in the family living room
Year of publication: |
2013
|
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Authors: | Jayasinghe, Laknath ; Ritson, Mark |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 1, p. 104-121
|
Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Familie | Family | Soziale Beziehungen | Social relations | Ethnologie | Ethnology | Australien | Australia |
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