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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Gershoff, Andrew D.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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7
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2
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2
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
2
The bottom dollar effect : the influence of spending to zero on pain of payment and satisfaction
Soster, Robin L.
;
Gershoff, Andrew D.
;
Bearden, William O.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10010473409
Saved in:
3
Consumer response to versioning : how brands’ production methods affect perceptions of unfairness
Gershoff, Andrew D.
;
Kivetz, Ran
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10009581283
Saved in:
4
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
Gershoff, Andrew D
;
Kivetz, Ran
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
2
,
pp. 382-399
Persistent link: https://www.econbiz.de/10010001269
Saved in:
5
Safety first? : the role of emotion in safety product betrayal aversion
Gershoff, Andrew D.
;
Koehler, Jonathan J.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 140-150
Persistent link: https://www.econbiz.de/10009160929
Saved in:
6
Knowing where they stand : the role of inferred distributions of others in misestimates of relative standing
Gershoff, Andrew D.
;
Burson, Katherine A.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 407-419
Persistent link: https://www.econbiz.de/10009375039
Saved in:
7
Safety First? The Role of Emotion in Safety Product Betrayal Aversion
Gershoff, Andrew D
;
Koehler, Jonathan J
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
1
,
pp. 140-151
Persistent link: https://www.econbiz.de/10009133150
Saved in:
8
Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing
Gershoff, Andrew D
;
Burson, Katherine A
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10009335189
Saved in:
9
What's Not to Like? Preference Asymmetry in the False Consensus Effect
Gershoff, Andrew D.
;
Mukherjee, Ashesh
;
Mukhopadhyay, …
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
1
,
pp. 119-125
Persistent link: https://www.econbiz.de/10008064334
Saved in:
10
Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation
Gershoff, Andrew D.
;
Mukherjee, Ashesh
;
Mukhopadhyay, …
- In:
Journal of consumer research : JCR ; an …
33
(
2007
)
4
,
pp. 499-505
Persistent link: https://www.econbiz.de/10007612000
Saved in:
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