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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
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1985
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Advertising
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Brand image
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Canada
1
Economics of information
1
Information behaviour
1
Informationsverhalten
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Kardes, Frank R.
9
Posavac, Steven S.
3
Deval, Hélène
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Sanbonmatsu, David M.
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Bullington, Brian
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Chandrashekaran, Murali
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Cronley, Maria L.
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Dornoff, Ronald J.
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Fennis, Bob M.
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Fitzsimons, Gavan J.
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Hirt, Edward R.
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Kalyanaram, Gurumurthy
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Kardes, Frank P.
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Kardes, Frank R
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Kellaris, James J.
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Mantel, Susan P
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Mantel, Susan Powell
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Muthukrishnan, A.V.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of Consumer Research
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of business research : JBR
6
Journal of Business Research
5
Organizational Behavior and Human Decision Processes
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
Journal of marketing
3
Psychology & marketing
3
The journal of brand management : an international journal
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Psychology
2
Journal of marketing research : JMR
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
Psychology & Marketing
2
Advertising and consumer psychology
1
Consumer psychology in a social media world
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Experimental business research
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Journal of Economic Psychology
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral decision making
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Marketing and consumer psychology series
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Pearson education international
1
The Routledge companion to consumer behavior
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Vanderbilt Owen Graduate School of Management Research Paper
1
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1
How naive theories drive opposing inferences from the same information
Deval, Hélène
;
Powell Mantel, Susan
;
Kardes, Frank R.
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
Saved in:
2
How Naive Theories Drive Opposing Inferences from the Same Information
Deval, Hélène
;
Mantel, Susan P
;
Kardes, Frank R
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2013
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10010101890
Saved in:
3
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique
Kardes, Frank R.
;
Fennis, Bob M.
;
Hirt, Edward R.
; …
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
3
,
pp. 377-385
Persistent link: https://www.econbiz.de/10007861081
Saved in:
4
The Brand Positivity Effect: When Evaluation Confers Preference
Posavac, Steven S.
;
Sanbonmatsu, David M.
;
Kardes, Frank R.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 643-651
Persistent link: https://www.econbiz.de/10006645055
Saved in:
5
The Role of Selective Information Processing in Price-Quality Inference
Kardes, Frank P.
;
Cronley, Maria L.
;
Kellaris, James J.
; …
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 368-374
Persistent link: https://www.econbiz.de/10006645536
Saved in:
6
Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience
Muthukrishnan, A.V.
;
Kardes, Frank R.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10006658648
Saved in:
7
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
Mantel, Susan Powell
;
Kardes, Frank R.
- In:
Journal of consumer research : JCR ; an …
25
(
1999
)
4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10006667315
Saved in:
8
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Kardes, Frank R.
;
Kalyanaram, Gurumurthy
; …
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10006687967
Saved in:
9
Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
Saved in:
10
The effects of physiological arousal on information processing and persuasion
Sanbonmatsu, David M.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 379-385
Persistent link: https://www.econbiz.de/10001068345
Saved in:
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