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~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Electronic Commerce
Werbung
Internet marketing
70
Online-Marketing
70
Advertising effects
33
Werbewirkung
33
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
25
Social web
25
Viral marketing
12
Virales Marketing
12
Online retailing
10
Online-Handel
10
Brand management
9
Markenführung
9
Brand image
7
E-commerce
7
Internet
7
Markenimage
7
Beziehungsmarketing
6
Relationship marketing
6
Search engine
6
Suchmaschine
6
Brand
4
Digital goods
4
Digitale Güter
4
Einzelhandel
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
USA
4
United States
4
Advertising effectiveness
3
Digital marketing
3
Fernsehwerbung
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Online advertising
3
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3
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38
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Pittman, Matthew
2
Sahni, Navdeep S.
2
Aurier, Philippe
1
Baek, Tae Hyun
1
Basuroy, Suman
1
Ben Saad, Sihem
1
Boerman, Sophie C.
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
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1
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1
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1
Callister, Mark
1
Chaung, Un-Chae
1
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1
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1
Chen, Jie
1
Darley, William K.
1
Dekimpe, Marnik G.
1
Du, Rex Yuxing
1
Feng, Yang
1
Fox, Alexa K.
1
George, Edward I.
1
Geyskens, Inge
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Gretz, Richard T.
1
Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
1
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1
Ivaldi, Marc
1
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1
Joo, Mingyu
1
Kalyanam, Kirthi
1
Kordrostami, Elika
1
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Journal of current issues and research in advertising
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
78
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of management information systems : JMIS
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information systems research : ISR
28
Journal of internet commerce
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising research
25
Electronic commerce research
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing research : JMR
21
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
European journal of operational research : EJOR
18
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of marketing
16
Marketing science
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Cogent business & management
14
Electronic commerce research and applications
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Journal of marketing research
13
Marketing intelligence & planning
13
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ECONIS (ZBW)
38
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1
Digital advertising in the age of generative AI
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
Saved in:
2
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
3
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
4
Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
Saved in:
5
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
6
Building the future of digital advertising one block at a time : how blockchain technology can change advertising practice and research
Yun, Joseph T.
;
Strycharz, Joanna
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10014234460
Saved in:
7
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
8
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
9
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
10
Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
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