Building the future of digital advertising one block at a time : how blockchain technology can change advertising practice and research
Joseph T. Yun and Joanna Strycharz
| Year of publication: |
2023
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|---|---|
| Authors: | Yun, Joseph T. ; Strycharz, Joanna |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 44.2023, 1, p. 24-37
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| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Blockchain |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2022.2090464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234460