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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of global marketing"
~subject:"Comparison"
~subject:"Online-Marketing"
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Journal of current issues and research in advertising : JCIRA
Journal of global marketing
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of international consumer marketing
3
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Working paper
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American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Discussion paper / Centre for Economic Policy Research
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Eurasian business review
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European journal of marketing : EJM
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Japan and the world economy : international journal of theory and policy
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business-to-business marketing
1
Journal of global business : JGB ; journal of the Association for Global Business
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international selling and sales management
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
2
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
3
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
4
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
Saved in:
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