//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Recognition"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
59
Werbewirkung
59
Advertising
35
Werbung
35
Consumer behaviour
30
Konsumentenverhalten
30
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Print advertising
8
Printwerbung
8
Brand image
6
Emotion
6
Gender
6
Geschlecht
6
Markenimage
6
Brand management
4
Markenführung
4
Psychology of advertising
4
Social Marketing
4
Social marketing
4
Werbepsychologie
4
Arzneimittel
3
Bibliometrics
3
Bibliometrie
3
Children
3
Cognition
3
Comparison
3
Fernsehwerbung
3
Humor
3
Kinder
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Pharmaceuticals
3
Product Placement
3
Product placement
3
Television advertising
3
Vergleich
3
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
59
Type of publication (narrower categories)
All
Article in journal
59
Aufsatz in Zeitschrift
59
Language
All
English
59
Author
All
Torres, Ivonne M.
4
Aalberts, Robert J.
2
Bakir, Aysen
2
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Eisend, Martin
2
Evans, Nathaniel J.
2
Gisbergen, Marnix S. van
2
Haley, Eric
2
Ketelaar, Paul E.
2
Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nill, Alexander F.
2
Palan, Kay M.
2
Putrevu, Sanjay
2
Stafford, Marla Royne
2
Yoon, Hye Jin
2
Abernethy, Avery M.
1
Aiken, K. Damon
1
Akhavan, Roya
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Ball, Jennifer Gerard
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
Carlson, Les
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Coleman, Renita
1
Daugherty, Terry
1
Deitz, George
1
Deitz, George D.
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
Journal of advertising research
266
Journal of advertising : official publication of the American Academy of Advertising
236
Journal of business research : JBR
224
International journal of advertising : the quarterly review of marketing communications
215
International journal of advertising : the review of marketing communications
199
Journal of marketing communications
188
Psychology & marketing
125
Journal of promotion management : JPM
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of retailing and consumer services
91
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
71
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
61
SpringerLink / Bücher
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Health marketing quarterly
49
Marketing : ZFP ; journal of research and management
49
European journal of operational research : EJOR
46
International journal of hospitality management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
39
Journal of current issues and research in advertising
37
Journal of marketing
37
Asia Pacific journal of marketing and logistics
36
Young consumers : insight and ideas for responsible marketers
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of international consumer marketing
32
The journal of consumer marketing
32
International journal of sports marketing & sponsorship
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Tourism management : research, policies, practice
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
IZA Discussion Papers
29
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
1
-
10
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
2
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
3
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
4
Can Asian models be effective to white American consumers in values advocacy ads? : the implications of collectivistic self-construal as a self-motive in the context of values advo...
Lee, Yoon-Joo
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011745249
Saved in:
5
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
6
Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna
;
Meurs, Frank van
;
Poos, Chantal
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011745283
Saved in:
7
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
8
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
9
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
10
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->