Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Year of publication: |
2017
|
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Authors: | Kim, Hyejin ; Huh, Jisu |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 38.2017, 1, p. 92-105
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Subject: | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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