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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Subject
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Beziehungsmarketing
Social Web
Consumer behaviour
386
Konsumentenverhalten
386
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Brand
41
Markenartikel
40
Customer satisfaction
39
Kundenzufriedenheit
39
Social web
38
Online retailing
34
Online-Handel
34
Internet marketing
32
Advertising effects
30
Dienstleistungsqualität
30
Einzelhandel
30
Online-Marketing
30
Retail trade
30
Service quality
30
Werbewirkung
30
Emotion
27
India
21
Indien
21
Environmental consciousness
19
Umweltbewusstsein
19
Confidence
18
USA
18
United States
18
Vertrauen
18
Viral marketing
18
Virales Marketing
18
E-commerce
17
Purchase intention
17
Advertising
16
Electronic Commerce
16
Luxury goods
16
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68
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Article
101
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1
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102
Aufsatz in Zeitschrift
102
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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English
102
Author
All
Hollebeek, Linda D.
3
Leckie, Civilai
3
Athanasopoulou, Pinelopi
2
Bang, Nguyen
2
Giovanis, Apostolos
2
Menon, Balakrishnan
2
Merrilees, Bill
2
Palmer, Adrian
2
Abubakar, Abubakar Mohammed
1
Adewusi, Adedeji
1
Agag, Gomaa M.
1
Agbontaen, Osaro
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Ajiboye, Tolu
1
Akasreku, Frank
1
Alhidari, Abdullah
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Arnone, Laurent
1
Ashman, Rachel
1
Augusto, Mário Gomes
1
Balasubramanian, Siva Kumar
1
Ballantine, Paul W.
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bassiouni, Dina H.
1
Beverland, Michael
1
Bharti, Kumkum
1
Bjelic, Marija
1
Bogoevska-Gavrilova, Irena
1
Boukis, Achilleas
1
Brady, Mairead
1
Brandão, Amélia
1
Braun, Corina
1
Breitsohl, Jan
1
Brem, Alexander
1
Bruhn, Manfred
1
Caemmerer, Barbara
1
Cambra-Fierro, Jesus
1
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Published in...
All
Journal of customer behaviour
Marketing intelligence & planning
Journal of retailing and consumer services
574
Journal of business research : JBR
508
International journal of hospitality management
189
The journal of product & brand management
125
The journal of services marketing
124
International journal of internet marketing and advertising : IJIMA
111
Psychology & marketing
110
The journal of brand management : an international journal
103
Cogent business & management
97
Journal of the Academy of Marketing Science
96
Journal of travel and tourism marketing
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of hospitality marketing & management
87
International journal of contemporary hospitality management
86
Asia Pacific journal of marketing and logistics
84
Technological forecasting & social change : an international journal
81
Journal of strategic marketing
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of marketing
73
Journal of promotion management : innovations in planning and applied research
73
The service industries journal
71
International journal of electronic marketing and retailing : IJEMR
69
Journal of retailing
69
Tourism management : research, policies, practice
69
Journal of internet commerce
67
International journal of consumer studies
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Journal of marketing communications
65
European journal of marketing : EJM
64
Industrial marketing management : the international journal for industrial and high-tech firms
61
The international review of retail, distribution and consumer research
61
Journal of service management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing management : MM
54
Services marketing quarterly
54
International journal of retail & distribution management
51
SpringerLink / Bücher
51
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ECONIS (ZBW)
102
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102
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
4
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
7
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
8
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
9
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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