//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Luxury goods"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenpsychologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Social Web
Consumer behaviour
386
Konsumentenverhalten
386
Beziehungsmarketing
80
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Brand
41
Markenartikel
40
Customer satisfaction
39
Kundenzufriedenheit
39
Social web
38
Online retailing
34
Online-Handel
34
Internet marketing
32
Advertising effects
30
Dienstleistungsqualität
30
Einzelhandel
30
Online-Marketing
30
Retail trade
30
Service quality
30
Werbewirkung
30
Emotion
27
India
21
Indien
21
Environmental consciousness
19
Umweltbewusstsein
19
Confidence
18
USA
18
United States
18
Vertrauen
18
Viral marketing
18
Virales Marketing
18
E-commerce
17
Purchase intention
17
Advertising
16
Electronic Commerce
16
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
51
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
52
Author
All
Phau, Ian
2
Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alwi, Sharifah
1
Arli, Denni
1
Arnone, Laurent
1
Ashman, Rachel
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Bassiouni, Dina H.
1
Belk, Russell W.
1
Beverland, Michael
1
Bhardwaj, Rishi
1
Bogaert, Julie
1
Bogoevska-Gavrilova, Irena
1
Brady, Mairead
1
Brandão, Amélia
1
Breitsohl, Jan
1
Butcher, Luke
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Chen, Annie Huiling
1
Cherrier, Helene
1
Ciunova-Shuleska, Anita
1
Claffey, Ethel
1
Coates, Nigel
1
Custance, Paul
1
Decker, Reinhold
1
Dennis, Charles
1
Dobele, Angela
1
Eng, Teck Yong
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farrelly, Francis
1
Fernando, Angeline Gautami
1
Ferreira, Carlos
1
France, Cassandra
1
Gannon, Valerie
1
more ...
less ...
Published in...
All
Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
340
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
93
The journal of product & brand management
86
The journal of brand management : an international journal
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Psychology & marketing
66
Journal of fashion marketing and management
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of advertising : the review of marketing communications
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
International journal of hospitality management
54
International journal of consumer studies
52
Journal of marketing communications
52
Journal of promotion management : innovations in planning and applied research
51
Journal of internet commerce
45
Journal of international consumer marketing
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Asia Pacific journal of marketing and logistics
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Cogent business & management
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
38
Journal of travel and tourism marketing
38
Journal of marketing management : MM
37
Journal of management information systems : JMIS
36
Journal of marketing
36
Young consumers : insight and ideas for responsible marketers
35
Tourism management : research, policies, practice
33
Electronic commerce research
31
Information systems research : ISR
31
Journal of global fashion marketing : JGfM
30
International journal of technology marketing : IJTMkt
29
Journal of strategic marketing
29
Journal of the Academy of Marketing Science
29
International journal of contemporary hospitality management
28
International journal of electronic commerce : IJEC
28
Journal of hospitality marketing & management
28
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
3
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
4
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
7
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
8
Luxury consumption amidst the COVID-19 pandemic
Kumar, Prashant
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 62-82
Persistent link: https://www.econbiz.de/10013532109
Saved in:
9
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
10
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->