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~isPartOf:"Journal of customer behaviour"
~person:"Alpert, Frank"
~person:"Arnone, Laurent"
~person:"Ashman, Rachel"
~person:"Menon, Balakrishnan"
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Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
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3
Customer satisfaction
2
Dienstleistungsqualität
2
E-commerce
2
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Alpert, Frank
Arnone, Laurent
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Journal of customer behaviour
Australasian marketing journal
1
Brand management ; Vol. 4
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Metamorphosis : a journal of management research
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Psychology & marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The Routledge companion to consumer behavior
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The Routledge companion to marketing and feminism
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ECONIS (ZBW)
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1
Determinant factors influencing customer usage intentions regarding online services in the road transportation industry
Menon, Balakrishnan
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 131-150
Persistent link: https://www.econbiz.de/10012257458
Saved in:
2
The influence of e-relationship quality and e-service quality on customer loyalty in the context of Flipkart online retailer services
Menon, Balakrishnan
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011936177
Saved in:
3
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
4
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel
;
Solomon, Michael R.
;
Wolny, Julia
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
Saved in:
5
Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent
;
Geerts, Angy
;
Scoubeau, Chantal
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
Saved in:
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