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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of health economics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenimage"
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Search: subject_exact:"Messung von Zahlungsbereitschaften"
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Markenimage
Willingness to pay
157
Zahlungsbereitschaftsanalyse
157
Consumer behaviour
59
Konsumentenverhalten
59
Experiment
50
Theorie
49
Theory
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Augusto, Mário Gomes
1
Bitsch, Vera
1
Byrd, Elizabeth
1
Cheah, Isaac
1
Dwivedi, Abhishek
1
Gan, Bernard
1
Huang, Yu-An
1
Kea, Garick
1
Kim, Junghun
1
Ko, Wen-Hwa
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Lee, Hyunjoo
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Lee, Jongsu
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Liu, Chih-Hsing
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Murshed, Feisal
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Nayeem, Tahmid
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Olynk, Nicole J.
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Phau, Ian
1
Rombach, Meike
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Teng, Chih-Ching
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Journal of economic behavior & organization : JEBO
Journal of health economics
Journal of retailing and consumer services
Journal of business research : JBR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing letters : a journal of research in marketing
3
The journal of product & brand management
3
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
Journal of travel and tourism marketing
2
Psychology & marketing
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The journal of brand management : an international journal
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The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Canadian journal of agricultural economics : CJAE
1
International journal of business and emerging markets : IJBEM
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of advertising research
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Journal of agricultural and applied economics
1
Journal of behavioral and experimental economics
1
Journal of business ethics : JBE
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Journal of business ethics : JOBE
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Journal of communication management
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Journal of current issues and research in advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
7
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date (oldest first)
1
Comparison of localized and foreign restaurant brands for consumer behavior prediction
Liu, Chih-Hsing
;
Gan, Bernard
;
Ko, Wen-Hwa
;
Teng, Chih-Ching
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169579
Saved in:
2
What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Turan, Ceyda Paydas
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665872
Saved in:
3
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
Saved in:
4
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
5
Do all roses smell equally sweet? : willingness to pay for flower attributes in specialized retail settings by German consumers
Rombach, Meike
;
Olynk, Nicole J.
;
Byrd, Elizabeth
; …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 91-99
Persistent link: https://www.econbiz.de/10011801800
Saved in:
6
Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek
;
Nayeem, Tahmid
;
Murshed, Feisal
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
Saved in:
7
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
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