//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of marketing communications"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Viral marketing
112
Virales Marketing
112
Consumer behaviour
71
Konsumentenverhalten
71
Social Web
59
Social web
59
Internet marketing
57
Online-Marketing
57
Online retailing
26
Online-Handel
26
social media
16
Customer satisfaction
15
Kundenzufriedenheit
15
Advertising effects
14
Werbewirkung
14
word-of-mouth
11
Beziehungsmarketing
10
Credibility
10
Glaubwürdigkeit
10
Hotel industry
10
Hotellerie
10
Relationship marketing
10
Brand image
9
Brand management
9
E-commerce
9
Electronic Commerce
9
Markenführung
9
Markenimage
9
eWOM
9
online reviews
8
Data Mining
7
Data mining
7
Dienstleistungsqualität
7
Service quality
7
United States
7
Advertising
6
Personalisierung
6
Personalization
6
Social media
6
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Audrain-Pontevia, Anne-Françoise
1
Church, E. Mitchell
1
Fesenmaier, Daniel R.
1
Hsu, Maxwell K.
1
Iyer, Lakshmi S.
1
Kimmel, Allan J.
1
Manzanaro, Lucía
1
Men, Linjuan Rita
1
Paredes-Gázquez, Juan Diego
1
Park, Sangwon
1
Qin, Li
1
Swanson, Scott R.
1
Tsai, Wan-Hsiu Sunny
1
Tussyadiah, Iis P.
1
Valor, Carmen
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of marketing communications
International journal of hospitality management
9
Journal of advertising research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of business research : JBR
4
MSI reports : working paper series
4
Psychology & marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing theory and practice : JMTP
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Electronic commerce research
2
Information systems research : ISR
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Working papers / Harvard Business School, Division of Research
2
Young consumers : insight and ideas for responsible marketers
2
ANU working papers in economics and econometrics
1
Bridging the gap between advertising academia and practice
1
CESifo working papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retweet if you please! : do news factors explain engagement?
Manzanaro, Lucía
;
Valor, Carmen
;
Paredes-Gázquez, …
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10011880779
Saved in:
2
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
3
An experimental investigation of regulatory orientation and post-choice regret in online product selection
Church, E. Mitchell
;
Iyer, Lakshmi S.
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10009728090
Saved in:
4
Assessing the effectiveness of consumer narratives for destination marketing
Tussyadiah, Iis P.
;
Park, Sangwon
;
Fesenmaier, Daniel R.
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008909474
Saved in:
5
The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry
Swanson, Scott R.
;
Hsu, Maxwell K.
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10009385341
Saved in:
6
Word-of-blog for movies : a predictor and an outcome of box office revenue
Qin, Li
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10009387323
Saved in:
7
Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.
;
Audrain-Pontevia, Anne-Françoise
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->