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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Online retailing"
~subject:"Viral marketing"
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Online retailing
Viral marketing
Personalization
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Personalisierung
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Consumer behaviour
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Online-Handel
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Journal of electronic commerce research : JECR
Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
19
Information systems research : ISR
18
Electronic commerce research
17
Journal of management information systems : JMIS
17
Tourism management : research, policies, practice
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of hospitality management
13
Journal of retailing and consumer services
13
International journal of business information systems : IJBIS
9
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of retailing
7
Electronic commerce research and applications
6
International journal of electronic commerce : IJEC
6
International journal of internet marketing and advertising : IJIMA
6
Journal of internet commerce
6
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
Electronic markets : the international journal on networked business
5
Faculty & research / Insead : working paper series
5
Information systems and e-business management : ISeB
5
Journal of hospitality marketing & management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management information systems : mis quarterly
5
Cogent business & management
4
European journal of operational research : EJOR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of organizational computing and electronic commerce
4
MIS quarterly
4
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
4
Psychology & marketing
4
SpringerLink / Bücher
4
Tourism management perspectives : TMP
4
Information technology and management
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International journal of market research
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International journal of production economics
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ECONIS (ZBW)
15
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1
Tired or inspired : a conceptual model for using regenerative Artificial Intelligence to create context, user, and time-aware individualized shopping guidance
Zwanka, Russell J.
;
Zondag, Marcel M.
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 267-278
Persistent link: https://www.econbiz.de/10014575052
Saved in:
2
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Understanding consumers' sentiment expressions in online reviews : a hybrid approach
La, Liqing
;
Xu, Feifei
;
Ren, Qun
;
Zhen, Feng
;
Lobsang, Tashi
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10013361585
Saved in:
5
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
6
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
7
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
Saved in:
8
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
9
Examining the effects of personalized app recommender systems on purchase intention a self and social-interaction perspective
Choi, Jaewon
;
Lee, Hong Joo
;
Kim, Hee-Woong
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10011669614
Saved in:
10
A novel approach to rate and summarize online reviews according to user-specified aspects
Hu, Hsiao-Wei
;
Chen, Yen-liang
;
Hsu, Po-Tze
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 132-152
Persistent link: https://www.econbiz.de/10011487666
Saved in:
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