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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
85
Virales Marketing
85
Consumer behaviour
54
Konsumentenverhalten
54
Social Web
51
Social web
51
Internet marketing
46
Online-Marketing
46
Online retailing
21
Online-Handel
21
Advertising effects
14
Werbewirkung
14
social media
14
Credibility
10
Glaubwürdigkeit
10
Brand management
8
Customer satisfaction
8
E-commerce
8
Electronic Commerce
8
Kundenzufriedenheit
8
Markenführung
8
word-of-mouth
8
Brand image
7
Data Mining
7
Data mining
7
Markenimage
7
Advertising
6
Personalisierung
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Personalization
6
Social media
6
eWOM
6
USA
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United States
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Werbung
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Beziehungsmarketing
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Brand
4
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4
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Article
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85
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85
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Dens, Nathalie
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kimmel, Allan J.
2
Lu, Qi
2
Muehling, Darrel D.
2
Pelsmacker, Patrick de
2
Weber, T. J.
2
Zhang, Dongsong
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Alcántara-Pilar, Juan Miguel
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Arazy, Ofer
1
Audrain-Pontevia, Anne-Françoise
1
Bailey, Ainsworth Anthony
1
Balamoorthy S
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bigné Alcañiz, J. Enrique
1
Brunel, Frédéric F.
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Carl, Walter J.
1
Carley, Kathleen M.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chen, Xiayu
1
Chen, Yen-liang
1
Cheng, Chun Jacob
1
Chi, Robert T.
1
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Journal of electronic commerce research : JECR
Journal of marketing communications
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
85
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31
Social commerce users' optimal experience : stimuli, response and culture
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
4
,
pp. 199-218
Persistent link: https://www.econbiz.de/10012153986
Saved in:
32
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
33
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
34
Retweet if you please! : do news factors explain engagement?
Manzanaro, Lucía
;
Valor, Carmen
;
Paredes-Gázquez, …
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10011880779
Saved in:
35
Dysfunctional customer behavior in cross-border e-commerce : a justice-affect-behavior model
Lin, Arthur J.
;
Li, Eldon Yu-zen
;
Lee, Shih-Yang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10011865634
Saved in:
36
The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
Saved in:
37
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
38
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
39
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
40
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
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