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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Online-Marketing
Theorie
Consumer behaviour
114
Konsumentenverhalten
114
Online retailing
46
Online-Handel
46
Social Web
37
Social web
37
Internet marketing
27
E-commerce
23
Electronic Commerce
22
Viral marketing
20
Virales Marketing
20
Beziehungsmarketing
19
Relationship marketing
19
Customer satisfaction
16
Kundenzufriedenheit
16
USA
13
United States
13
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Advertising effects
10
Werbewirkung
10
Innovation adoption
9
Innovationsakzeptanz
9
China
7
Confidence
7
Emotion
7
Vertrauen
7
Theory
6
Website
6
Dienstleistungsqualität
5
Experiment
5
Mobile Business
5
Mobile business
5
Preismanagement
5
Pricing strategy
5
Service quality
5
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Type of publication
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Article
33
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
33
Language
All
English
33
Author
All
Ye, Qiang
2
Abdullah, ABM
1
Bai, Lijuan
1
Bigné Alcañiz, J. Enrique
1
Chang, Chia-ling
1
Chen, Liwen
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, Yuxin
1
Chen, Zong-Cheng
1
Cheng, Zhang
1
Chi, Robert
1
Chiu, Yu-Ping
1
Chiu, Yu-Ting
1
Chu, Xiumin
1
Chun, Wootae
1
Cortese, Juliann
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dou, Guowei
1
Dou, Runliang
1
Fang, Bin
1
Fang, Shyh-Rong
1
Farzana Quoquab
1
Forsythe, Sandra
1
Ge, Ling
1
Gluhovsky, Ilya
1
Gou, Qinglong
1
Gu, Rui
1
Guo, Xiaolong
1
Guo, Xitong
1
Hossain, Muhammad Muazzem
1
Hou, Jian-Ren
1
Hsieh, Ai-Yun
1
Hsieh, Jung-Kuei
1
Huang, Shiu-Li
1
Jihad Mohammad
1
Keng, Ching-jui
1
Kolomiiets, Alona
1
Ku, Hsiao-Hsuan
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
243
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of industrial organization
62
International journal of hospitality management
59
Economics letters
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The journal of product & brand management
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of internet commerce
53
Journal of economic behavior & organization : JEBO
52
Journal of marketing research : JMR
49
Information systems research : ISR
48
International journal of electronic marketing and retailing : IJEMR
47
Cogent business & management
42
Journal of marketing
42
Electronic commerce research
41
The American economic review
41
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
International journal of consumer studies
38
Psychology & marketing
38
Technological forecasting & social change : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Marketing letters : a journal of research in marketing
36
Journal of management information systems : JMIS
34
Journal of marketing research
34
Operations research
34
Journal of promotion management : JPM
33
Journal of the Academy of Marketing Science
33
The journal of brand management : an international journal
33
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Source
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ECONIS (ZBW)
33
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1
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
2
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
3
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
4
Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan
;
Yan, Xiangbin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
Saved in:
5
Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua
;
Chen, Yuxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
Saved in:
6
Pricing strategy of a two-sided platform under consumer categorization
Dou, Guowei
;
Lin, Xudong
;
Chi, Robert
;
Zheng, Zunxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012296003
Saved in:
7
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
8
Consumer showrooming, the sunk cost effect and online-offline competition
Zhang, Ting
;
Ge, Ling
;
Gou, Qinglong
;
Chen, Liwen
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10011865635
Saved in:
9
Understanding Facebook commerce (f-commerce) actual purchase from an artificial neural network perspective
Leong, Lai-Ying
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 75-103
Persistent link: https://www.econbiz.de/10011865636
Saved in:
10
The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
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